What KML and KMZ files are
KML (Keyhole Markup Language) is the file format of Google Earth: places (placemarks), paths and areas, organized in folders, each with a name, a description and data fields. It is plain text in XML, and an open standard of the Open Geospatial Consortium (OGC).
A KMZ file is a KML file packed in a ZIP archive, often with the pictures and icons it uses. People send them for property boundaries, survey points, hiking and cycling routes, project sites, delivery areas and maps made in Google My Maps. GPS tracks often come as GPX files and GIS data as shapefiles; both open here too.